The reports about the battle for supremacy amongst the Internet giants read like a spy thriller. At stake is the domain of wireless entertainment on the World Wide Web. Microsoft is already working on ambitious plans of furthering their success with Kinect and Xbox. Now it is rumored that Google is also trying to colonize the Internet.

This will be done with a streaming system which will allow people to listen to music and watch videos wirelessly through innovative visual devices and Google speaker systems. Google is working on a virtual ecosystem which will be the ultimate in sustainable development inside the world of information technology and entertainment. Microsoft is watching uncomfortably for this had been its goal too. Whichever company is able to give a practical shape to this amazing world of streaming videos and sound all around us will dominate the World Wide Web.

At present such a music delivery system is available from Sonos. A hand held device controls speakers all over the home enabling the user to control sound reproduction in different genres and moods in different rooms. The vision of Google and Microsoft goes beyond this and includes all entertainment available on the Internet including movies, songs, games and net search. These systems are going to be an innovation which uses cloud computing eliminating the need for the user to have large computer storage facilities.

Just as in spy novels the indication of Google heading for such dominance in the world of home entertainment system has come from their changing hiring pattern for their new employees. Now they are recruiting electrical engineers and hardware design developers instead of software creators. Microsoft too does not want to relinquish its hold on millions of homes through the Xbox. It has tasted blood and wants more of the same stuff.

Of course Microsoft’s fears might be allayed by the dismal failure of Google TV which was a step in the right direction which faltered. Experts are cynical about Google’s ability to deliver such a product in the near future. They also quote the example of other failures in the struggle for world dominance and these include RIM, Hewlett-Packard and HTC. The only giant success of course has been Apple with its iPhones and iPad.

Microsoft has simply put it as a fight for ‘the future of the living room.’ At the moment everything is in the laboratories. Google is trying to adapt its Android Operating System with its multimedia delivery entertainment system. Microsoft is trying to enhance its positive experience with Xbox to create a similar easily manageable system inside the living room. Nobody is winning at the moment but everyone is sweating. The basic search is for a magic wireless wand and verbally spoken spells that will bring forth entertainment. The user will become the wizard reminding the world again about the Arthur C Clarke third law that, ‘any sufficiently advanced technology is indistinguishable from magic.’